Whereas it used to be all about showing the brands one could afford, there seems to be an increased movement in the oposite direction. In my opinion it has to do with the oversaturation of the consumer, and the wave of too many logos, slogans etc. One of my favourite products that flows will the current issue of Viewpoint (www.thefuturelaboratory.com) and the Nu Austerity trend is the Moleskine products (www.moleskine.com). The notebooks that were the favourites of Picasso, Chatwin and Hemmingway. They tell a story, and whenever I hold one of my Moleskine notebook, I feel that maybe someday it is going to say: "Moleskine notebooks were used by Nicolas Kundig". Well maybe that is too dreamy, but the point is, is that it feels great to write down notes in the same kind of notebook, with which great European thinkers and visionaries changed the world. There is no massive logo on there, while everyone is starting to recognize the trademark design - black.
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