In the world of too many brands, with even more logos, brands have to take a new approach to being recognizable in the clutter. There is a trend to using just a special color rather than trying to conquer the consumers mind with yet another logo. Examples of this include the Moleskine notebooks (www.moleskine.com), Banana Republic's (www.bananarepublic.com) signature orange color about 2 years ago, and who could possibly forget Tiffany & Co. with the turquoise gift boxes. It seems to work, and the consumer seems to respond possitively to this change in branding. So in the future the consumer will no longer endorse brands that are plastered across merchandise, but endorse the color that is associated with a certain brand. Personally I love the fact that colors are gaining in importance.
Friday, November 17, 2006
Color Branding
In the world of too many brands, with even more logos, brands have to take a new approach to being recognizable in the clutter. There is a trend to using just a special color rather than trying to conquer the consumers mind with yet another logo. Examples of this include the Moleskine notebooks (www.moleskine.com), Banana Republic's (www.bananarepublic.com) signature orange color about 2 years ago, and who could possibly forget Tiffany & Co. with the turquoise gift boxes. It seems to work, and the consumer seems to respond possitively to this change in branding. So in the future the consumer will no longer endorse brands that are plastered across merchandise, but endorse the color that is associated with a certain brand. Personally I love the fact that colors are gaining in importance.
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1 comment:
heyhey dude!
whats up? han dini siite mal chli agluet. easy sach! hoff heschs guet! bis denn, fabi
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